Gifting reimagined.
Indian companies spend a whopping $ 3 billion on promotional gifts every year – that’s become a key marketing tool in today's era. Yet gifts are often bought on the fly, with little consideration for usefulness and brand values. Friends, it’s about time we put this right.
Corporate gifting 101.
Just to ensure we’re all up to speed, let’s take it from the top. A corporate or promotional gift is an item a company gives to another party – be it a partner, an employee or a customer. This can be anything from festival presents to birthday gifts or a one-off performance gift.
Promotional gifts are commonly branded with a company’s name or message – we’ve all got a branded pen somewhere in our desk drawer. This in turn provides the company’s brand with regular exposure over the course of a gift’s useful life.
Why gifts are important.
There’s an inseparable link between your corporate gifts and your brand’s standing with their recipient. In other words – a useful or desirable gift can boost your brand’s standing, while a tacky or poorly-made promotional item can do precisely the opposite. That’s why it’s vital to find the perfect gift to reflect your brand.
On top of its importance for brand association, your choice of gift can say an awful lot about your brand. Your brand values should align with those of your gift. No company committed to sustainable business should be handing out disposable plastic pens at a trade fair – contradictions like this are not lost on anyone nowadays.
In need of some inspiration?
Enough talk already! Here are some gifts we’ve turned into great campaigns. Find yours today
We do things differently.
The corporate gifting world is still dominated by tacky promo items destined for the trash can. It’s about time we relegate this inefficient and senseless approach to the past – it’s bad for business and even worse for our world.
As other forms of marketing move with the times, so must gifting. That’s why we specialise in Your Own Online Gifting Store with relevance and appeal for 2022 and beyond. Our gifts show your business from its best side, reflecting your ethical values over their long useful life.
How we scout.
We focus on finding designer products produced by innovative start-ups from across India. This unique approach means that our shop stocks gifts that are many a times exclusive to Giftopedia and as yet undiscovered in India. We select products based on the following criteria.
TRENDY
Dancing in step with our times
QUALITY
Tacky trash need not apply
PIONEERING
Breaking new ground
DESIGN
Be it ingenious or eye-catching
SUSTAINABLE
Environmentally sound
BENEFIT
Useful is as useful does
AURA
Deliciously desirable
SIMPLE
Easy to understand
